On jumping into the digital ocean

Having a personal online presence is important and perilous. As a professional, I carefully curate my online profile with very limited interaction. Creating a Twitter account and Word Press site is a bit unnerving. I generate content and highlight how we live our values online, while attempting to be anonymous and skeptical about the information I consume. Generating content and being active on social media leaves me feeling vulnerable and that my actions will be traceable, permanent, and judged—even if its use is for an academic program. My very first current event shared for the class is a perfect example of how the digital age has changed how what people find online about you determines how you are perceived—and shamed—professionally.

Reading the first chapter and analyzing the evolution of information exchange reinforces the inevitability of technology and its mechanisms to define who we are and how we interact and exchange information with each other. While there is much opportunity here, I feel generally we take the information we are able to access for granted and become lazy and easily manipulated by others that use our behaviors and basic human tendencies to advance their agenda. With this in mind, I fight against technology and information manipulation in my personal life, while seeking to leverage the medium to advance the interests of my company as a professional.

And so begins the journey to solve the rubix cube of digital communications.  It reminds me of what Mark Twain said about the newspaper so long ago, “If you don’t read the newspaper, you are uninformed. If you do read the newspaper, you are misinformed.” I feel the same can be equated to getting information in the digital age.

Published by Mona Lisa

I am an experienced corporate communications and public affairs professional with expertise in crisis communications, reputation management, external relations, and government affairs. Recognized by the Houston Business Journal as one of Houston's Top 40 Under 40, I have spent much of my career working for multinational corporations supporting corporate communications, government and public affairs, and community investment. I am completing my masters degree in communications at Syracuse University.

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